Patient Value Calculator

Calculate the lifetime value (LTV) and profitability of your patients. Understanding patient value helps you make informed decisions about marketing spend, retention strategies, and practice growth.

Patient Revenue Metrics

Average visit value ($) Typical production per appointment

Visits per year Include hygiene & restorative visits

Average patient lifespan (years) How long patients typically stay with practice

Annual retention rate (%) Percentage who return each year

Cost & Margin Factors

Patient acquisition cost ($) Marketing cost per new patient

Profit margin per visit (%) After overhead & costs

Referral rate (%) % of patients who refer others

Results

Enter patient metrics to calculate lifetime value and profitability.

Understanding patient lifetime value (LTV)

Patient LTV is the total revenue a patient generates over their entire relationship with your practice. This metric helps you:

Set marketing budgets – Know how much you can spend to acquire patients
Improve retention – Understand the cost of losing patients
Prioritize service – Focus on high-value patient relationships
Evaluate growth strategies – Determine ROI on patient experience investments
Benchmark performance – Compare against industry standards

Industry Benchmarks

Average patient LTV: $10,000 - $25,000 over 10+ years
Retention rate: 75-90% is healthy for dental practices
Patient acquisition cost: $150-$400 per new patient
Referral rate: 10-20% of satisfied patients refer others

Improving Patient Value

Increase LTV by:

Improving recall compliance and reducing no-shows
Offering membership plans for uninsured patients
Enhancing patient experience to boost retention
Treatment plan acceptance through better communication
Building referral programs to reduce acquisition costs